Travel agency. Subscriber at 0.33$.
Quiz lead - 1.5$
Direct lead - 0,7$
Daria Volchkova
About the project:
The client is an online travel agency that sells tours to Egypt and Turkey.
This was the first experience with targeted advertising. Before that the agency had been working offline and the main clients came through word of mouth. When the offline agency had to close, the owner began to develop her personal brand.
This was the first experience with targeted advertising. Before that the agency had been working offline and the main clients came through word of mouth. When the offline agency had to close, the owner began to develop her personal brand.
The main objectives - attracting subscribers to the blog with further heating and attracting applications for free selection of the tour.
Strategies for attracting leads
- Advertising on the quizThe first thing we decided to implement with the client was a quiz survey. It consisted of 4-5 questions, after answering which you had to leave your phone number for contact.
The answers were sent to the client in Telegram and we understood how much the client was ready to spend on vacation, what hotels and countries he was considering and what was better to offer.
The client gave us feedback on each lead. Not all of the leads were of high quality, although we were satisfied with the price and decided to try making the contest more complicated.01 - A quiz with variants of answersThe quiz was set up so that after a lead answered the questions. He was shown the options of where he can fly with the price of 1 person.
Requests became much more qualitative. Because the customer has already seen which countries he can afford and fit his needs. And only after that he left his phone number.02 - Messages in DirectAlso in parallel with the quiz was started advertising on the direct messages. People came to the ads and wrote to direct for a free tour matching.
They were sent a selection of tours with prices and hotel descriptions.03
Strategy for attracting subscribers
The main content on the blog was for moms with kids. How to travel with kids, reviews of children's hotels, what to take with you when traveling with a child. So we built all the layouts around that.
Audiences that were used
Many audiences were tested, here are some of them.
• Direct interests - sea, vacations.
• Country specific interests - Turkey, Egypt
• Interests related to audience segments. For example, child care, children, motherhood.
• Interests related to solvent audience. For example, yachting, yachts, First class, elite real estate.
Examples of ads:
Results
- To subscribe:Spent - 145$
Subscribers received - 451
Average price per subscriber - 0,33$.
Average price per click - 0,04$. - Requests for quizzes:Spent - 274$
Received leads for the quiz - 179
Average price per lead - 1,5$. - Leads in Direct:Spent - 194,6$
Received leads - 263
Average price per lead - 0,7$
Screenshot from the advertising cabinet (not for the whole period, because the work was carried out in several cabinets)
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