Korean food restaurant. 160 leads at $0.85
Daria Volchkova
How it all started
The client is a Korean cuisine restaurant in St. Petersburg. The main request - reducing the price of a subscriber and applications to direct.
Originally I have launched an advertising on a site, however on a site there were only views of the menu and additions in the cart. There were no purchases. Even after retargeting was connected. That is why the main strategy was chosen - direct messages.
Originally I have launched an advertising on a site, however on a site there were only views of the menu and additions in the cart. There were no purchases. Even after retargeting was connected. That is why the main strategy was chosen - direct messages.
What was before: subscribers at $1.3, the absence of requests to direct or very expensive (at $6.7-9.3).
Main audiences used:
• Direct interests - Korean food
• Indirect interests - food, cafes, diners
• Different cuisines - Georgian, Chinese, Vietnamese
• Indirect interests - food, cafes, diners
• Different cuisines - Georgian, Chinese, Vietnamese
Examples of сreatives
Screenshot from the Facebook ads:
Results:
- Spent - 136,1$
Received 160 leads
Average price per lead - 0,85$
Advertising campaign profit- 464$
ROAS - 341%
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