Interior design leads, with a profit of 9061,6$
Daria Volchkova
About the project:
I was approached by a client - an interior design studio from Vladivostok.
Before starting the work, I conducted an audit of the promotional office and the client shared with me his main problem. The thing is that before the advertising office had already worked as a tagger.
He was bringing quite a lot of bids and at a low price. But, the bids were of poor quality and of all for interior design almost no one closed.
Before starting the work, I conducted an audit of the promotional office and the client shared with me his main problem. The thing is that before the advertising office had already worked as a tagger.
He was bringing quite a lot of bids and at a low price. But, the bids were of poor quality and of all for interior design almost no one closed.
My main task: not to bring in cheap bids. And to work on their quality.
1
Pre-launch work.
Before every new project launches, I do some preliminary work that is very helpful and saves budget later on.
What it looks like:
Before every new project launches, I do some preliminary work that is very helpful and saves budget later on.
What it looks like:
What it involves:
-Analysis of the target audience
-analysis of competitors
-analysis of advertising campaigns
-launch strategy
-offers
-analysis of competitors' quizzes
-cold audiences are prescribed
Based on all this information, a professional can easily build and assemble an advertising campaign that will bring in leads and customers.
-Analysis of the target audience
-analysis of competitors
-analysis of advertising campaigns
-launch strategy
-offers
-analysis of competitors' quizzes
-cold audiences are prescribed
Based on all this information, a professional can easily build and assemble an advertising campaign that will bring in leads and customers.
2
Choosing a strategy
- Advertising on the quiz - new buildings.Initially, we decided to advertise on a quiz. Questionnaire, where a potential lead answers 3-5 questions, and at the end leaves a phone number to calculate the cost of the design project.
Before we started, we analyzed the quizzes of our competitors and their offers, confirmed the domain, set the pixel and installed Yandex Metrika.
The main task was to make a quiz stand out and be remembered among competitors.
Initially we ran layouts for new buildings. But, in this segment of the audience is a very large competition, thus there were a lot of rejections.01 - Advertising on the quiz - housesThe client informed us that it was not profitable for him to work with standard apartments, so we changed the strategy and began to advertise on home owners.02
- Direct advertisingThen it was a joint decision that it was easier for the client to respond to the customer in messages. So to reduce the application and make it easier to communicate - ads were run on the target message on homes.03
Examples of creatives:
Results
- Spent - 167,4$
Received - 24 leads
Average price per leads - 6,9$
Concluded three contracts. One of them at 300 square meters.
Profit from advertising - 9061,6$
ROMI - 5414%
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