Gathering registrations for a website with reviews of truck drivers in America
Daria Volchkova
About the project:
There's a big problem with track drivers in America. Truck - truck in Russian, but what if?)
They often do not get in touch, do not deliver the cargo, merge after signing a contract and many more trash stories that a customer told me.
To do this - was created site with feedback about the drivers. The mechanics are simple - trucking company owners, HR, etc. leave reviews about their drivers. And they can also type in the driver's name on the site before they hire him, and check the information and reviews about him.
They often do not get in touch, do not deliver the cargo, merge after signing a contract and many more trash stories that a customer told me.
To do this - was created site with feedback about the drivers. The mechanics are simple - trucking company owners, HR, etc. leave reviews about their drivers. And they can also type in the driver's name on the site before they hire him, and check the information and reviews about him.
The main goal is for trucking company owners and HRs to register on this site, with mail confirmation and further search the site and leave reviews.
Difficulties:
High price for CPMSince the audience is very narrow and hard to reach + do not forget that we have advertising in America - CPM (price per 1000 impressions) was expensive. About 40 dollars.
Difficult to find the target audienceThe audience is narrow, so in addition to the expensive CPM, we had difficulties with finding the right audience.
Audiences we tried:
Look-a-like on those who had previously registered on the site
look-a-like on visitors to the site
direct truck interests
hr interests, recruitment with narrowing to trucks
business, entrepreneurship
BlocksWhen it first launched, Facebook actively blocked ads due to the fact that found ads fell under a special category of advertising. In the CIS it was not so common, you could only encounter it if you were advertising something related to politics. In America, not so - the ads were blocked, so I had to agree to a special category And that means - the inability to use user audiences. You can't narrow the audience by gender, age. And also to use certain interests.
Examples of сreatives:
Results:
- Spent - $922.7.
Received - 25 registrations
Average price per registration - $37.8
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