Leads for a full-service advertising agency with an average bill of $1,620
Daria Volchkova
About project
The client is an advertising agency engaged in the full promotion of businesses. From development of PR strategy to full turnkey (SMM, advertising, website development, publications in the media, etc.).
Main goal:
Attracting bids worth less than $27. The last targeter attracted about 10 bids a month, expensive in value. Even with the high check - they were very expensive.
Attracting bids worth less than $27. The last targeter attracted about 10 bids a month, expensive in value. Even with the high check - they were very expensive.
What was done before:
1. Set up an advertising account, fixed pixel events that were incorrectly set up.
2. TA analyzed.
I analyze the audience based on customer reviews of the service or product, comments under the put, reviews on popular review sites and forums. This is a much more reliable way than just take this information from their own assumptions.
3. There have been some changes to the site. Which the client immediately eliminated.
Target audience analysis
Strategy
Advertising went to the site for the purpose of conversion. Offer - free consultation for businessmen.
The site was spelled out all the services that the agency. As well as cases and regalia.
The site was spelled out all the services that the agency. As well as cases and regalia.
The audiences that were tested.
Direct interests - business, entrepreneurship, small and medium-sized businesses
Narrow interests - tax returns, CRM, management accounting
Indirect interests - lead generation, contextual advertising and other types of interests.
Narrow interests - tax returns, CRM, management accounting
Indirect interests - lead generation, contextual advertising and other types of interests.
Results
- Spent - 644$
Requests received - 45
Average price per request - 14,3$
The average sales check of complex services per month - 1620$
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I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
