The client is a child development school from 5 to 15 years old. Which teaches children to learn well and use the learning time to the full 100%. The school has many areas from speed reading to the development of intelligence, attention, memory. But the main message is that parents will forget about such words as: "Mom, I didn't understand at school", "help with homework", etc.
The task is to collect applications for a trial lesson in one of the areas. The price of a trial lesson is 4 euros.
What was done
The target audience was analyzed
The main segment - the mothers of schoolchildren, who want their child to speak two languages. And also developed memory, attention and speed reading.
01
Competitor advertising is analyzed
02
Six groups of interests were tested
Some of them: parents (all); maternity and child care; private kindergarten, private school and other groups.
03
Created and tested layouts
Tested dozens of advertising layouts, using different pains.
04
Tested different advertising texts
05
Connected analytics
Based on which recommendations were given on what to fix on the site.
06
Client receives weekly reports
07
The strategy
Initially, the advertisement was on a quiz. The user answered a few questions. After that he could leave his contact information, and the manager could choose the right classes for the child. + discount for a trial lesson (price - 4 euros). But the leads from the quiz were of poor quality. That's why advertising on the quiz was replaced by advertising on the site. The domain was confirmed, the pixel was connected, events were set and prioritized.
Examples of advertising creatives
Results
Spent - 387,5$ Requests received - 24 Price per bid - 16,1$
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