Instagram Target for a Korean cosmetics store. 83 additions to cart at $1.6. Sales of $613.6.
Daria Volchkova
About the project
- Korean cosmetics store in St. Petersburg
- Site, but with a rather long loading time and inconvenient form to buy
- High competition, among other similar stores
- The main action we used - "buy at wholesale prices". If you buy $25 or more - 15% off. If you buy $45 or more - 25% off.
The goal is to increase sales on the site with targeted advertising. Reduced price for adding to cart.
Strategy:
Ads decided to drive ads to the site. To catch up with users with abandoned baskets and increase conversion to purchase. However, as the profile was also actively running, the requests came there as well. At first optimization for buying was tested, but the conversion rate was low. The client was given recommendations on site optimization. Therefore, ads were run for the goal of conversion under optimization - adding to cart.
Audiences tested:
• direct interests (Korean cosmetics, cosmetics)
• indirect interests (spas, beauty salons)
• general audience without interests
• narrow interests (cream, face mask, etc.)
•The indirect interests worked best. They had the lowest price for adding to cart.
• indirect interests (spas, beauty salons)
• general audience without interests
• narrow interests (cream, face mask, etc.)
•The indirect interests worked best. They had the lowest price for adding to cart.
Examples of advertising creatives
Results
- Spent - 132,8$
Additions to cart - 83
Average price per cart addition- 1,6$
Total purchases - 19
Total: $616.6 in sales
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