Sales of eyelash lamination services
Daria Volchkova
Objectives: to increase requests for lash and eyebrow lamination services. To attract subscribers
What was before
Customers came only through word of mouth. Requests from Instagram was not at all.
The page was maintained for a long time. The posts and works were actively being written and exhibited.
There were practically no comments or saves.
A town of 33 000 people which is very little for FB. Correspondingly fast burnout of the audience.
What was done
• Analyzed the account, recommendations on improving visuals, writing posts and leading posts
• The target audience was analyzed, their pains and objections revealed
• Study of competitors and their advertising
• Working strategy prescribed
• Tested cold audiences by interests and lal audience for various purposes
• Tested more than 30 creatives
• Monthly report provided
• The target audience was analyzed, their pains and objections revealed
• Study of competitors and their advertising
• Working strategy prescribed
• Tested cold audiences by interests and lal audience for various purposes
• Tested more than 30 creatives
• Monthly report provided
Results
We reached 18,416 people, which included 514 clicks and 15 new customers.
The average price per click - $ 0.18
Average price per customer - $6.2
The main service that customers signed up for was lash lamination at a cost of $28.1
The cost of the application is considered good, given the small town and the high LTV (customer lifetime).
Spent on advertising - 93$
Earned - 421$
💡ROI (ROI) - 450%
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I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
