Medical center - English 1

Medical center in the direction of - phlebology

Daria Volchkova

About the project

Medical center phlebology (treatment of varicose veins, vascular veins and spider veins) in the center of Moscow.

No account of the medical center, advertising from the account of one of the doctors.
We decided to test the advertisement on the quiz, and then with the working links to run on the site
The center has a unique technology of varicose vein disease treatment without incisions and pain.

Task to attract leads for an initial consultation + vein ultrasound for $58.5

Challenges

Because of advertising in the center of Moscow, there were a lot of non-Russian leads in the beginning.
When this was discovered, immediately eliminated all
Easy to get blocked
High cost of the initial consultation
It is difficult to sell a service more expensive than 2,000₽ head-on, you need to warm up.

What was done

The target audience was analyzed.

Its pains, needs, objections were identified.

Analyzed the account

Recommendations on improving the visuals, writing posts and leading storis were given. They were few, since smm-specialist worked.

Analyzed competitors and their advertising

Prescribed and agreed strategy.

Tested several types of audiences

Stopped at a wide audience with no interests. Specified only the gender and age of the audience. About 10 creatives and texts were created and tested.

A progress report was provided

Results

Spent: 229$
Received: 43 leads
The average cost of a lead is $5.3
Cost of initial consultation + ultrasound - $58.5

Do you want to increase your sales with Facebook ads?

Sign up for a free ads manager audit

I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.

Back