Sale of winter overalls for dogs
Daria Volchkova
Objectives: 1. receiving bids for winter overalls for dogs. The average price of one is 2000-3000₽. 2. Launching an advertising campaign for small towns
About the project
There were no direct bids from instagram.
Page was well packaged, wrote relevant, shot storis with the product that is in stock
Low profile activity, manual followering was used
Two offline stores
Page was well packaged, wrote relevant, shot storis with the product that is in stock
Low profile activity, manual followering was used
Two offline stores
What was done
The target audience was analyzed.
Its pains, needs, objections were identified.
Analyzed the account
Recommendations on improving the visuals, writing posts and leading storis were given. They were few, since smm-specialist worked.
Analyzed competitors and their advertising
=
Prescribed and agreed strategy.
Tested several types of audiences, about 15 creatives and texts
A progress report was provided
The results
- Reached 18,345 people, including 383 clicks and 66 requests using the "Messages" target in the FB ad cabinet.
- Spent - 90,6$
Average bid price - 1,4$ - Average cost per jumpsuit - $30
Conversion to bid - 17%, which is considered good.
Do you want to increase your sales with Facebook ads?
Sign up for a free ads manager audit
I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
