604 subscribers to the travel mentor blog and 108 requests for a free diagnostic consultation
Daria Volchkova
In August 2021, we started working with a travel agent mentor. I already had experience setting up targeting in the travel niche:
- 0.7$ per direct application
- 1.55 per application in the form of a phone number
- 0.33 per subscriber.
Because of the experience in a similar niche, we started working with an expert. I have previously made an audit of the advertising account and studied the reports of the previous targeting. But more about that later.
- 0.7$ per direct application
- 1.55 per application in the form of a phone number
- 0.33 per subscriber.
Because of the experience in a similar niche, we started working with an expert. I have previously made an audit of the advertising account and studied the reports of the previous targeting. But more about that later.
The goals: to attract subscribers to the blog and leads for free consultation.
Before starting the work - I prescribed all the necessary steps of work, before running advertising, in the mind map. In order to make it clear to the client what takes time before the launch and all the information was structured before his eyes at any time.
What does it look like?
Before the launch of advertising in this mind map is prescribed:
- Analysis of the target audience
- analysis of competitors
- analysis of advertising campaigns
- strategy launch
- offers
- prescribes audiences, etc.
1. Subscribers to the blog
When I audited the advertising office and reports of the past targeting - it turned out that the price per subscriber was kept at - $1.35 or more. Of course, the main task I had before me was to lower that price.
1 - I worked on reducing the CPM. I expanded my audience, tested different interests and realized what works better and cheaper.
2 - I increased the CTR of advertising layouts.
By systematic testing, we reduced the cost per subscriber.
Initially, we ran generic ads that responded to all travel agents. But later - we increased the budget and began to divide the audience into segments. Thus using the pain of each segment - advertising they are more responsive and the conversion to a subscription has increased.
For the client - there is a daily table showing: how many subscribers came, at what price, what was the conversion, etc. This allows the client to control the budget, and me, as a targeting specialist, to understand how changes in the advertising campaign are reflected in the growth of subscribers.
1 - I worked on reducing the CPM. I expanded my audience, tested different interests and realized what works better and cheaper.
2 - I increased the CTR of advertising layouts.
By systematic testing, we reduced the cost per subscriber.
Initially, we ran generic ads that responded to all travel agents. But later - we increased the budget and began to divide the audience into segments. Thus using the pain of each segment - advertising they are more responsive and the conversion to a subscription has increased.
For the client - there is a daily table showing: how many subscribers came, at what price, what was the conversion, etc. This allows the client to control the budget, and me, as a targeting specialist, to understand how changes in the advertising campaign are reflected in the growth of subscribers.
Results by subscribers:
- Spent - 288.86$
604 subscribers received
Price per subscriber - 0.48$
Conversion to subscription - 39%
2. Free Consultation Requests:
The previous tagger - free consultation requests were about 600₽. My goal was to improve results and stabilize.
Found that for the free consultation, video creatives worked better. So we used them.
We launched the advertising on the goal of generating leads.
All the leads were put in a table, from where the expert contacted them, conducted a diagnostic consultation and sold a mentoring program, the average cost of $800.
Found that for the free consultation, video creatives worked better. So we used them.
We launched the advertising on the goal of generating leads.
All the leads were put in a table, from where the expert contacted them, conducted a diagnostic consultation and sold a mentoring program, the average cost of $800.
Results for the free consultations:
- Spent - 555$
Received - 108 leads
Average price of a lead - 5,1$
Do you want to increase your sales with Facebook ads?
Sign up for a free ads manager audit
I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
