Geography: only cities with population over one million people in Russia.
The cost of the product depending on the package: $ 1500 and $ 4500
Attracting traffic to the site and requesting demo access to the product
Buying the product.
The first stage was attracting followers in Facebook.
The target audience is investors and developers, chief engineers, executives. All those who are responsible for the construction. Since the target audience is narrow and the advertising playground - Facebook. The price for 1000 displays of advertising was very expensive - $13 on average.
- It was reached 23,864 people, including 1,984 clicks and 715 subscribers.
Spent - $869.
The average clickability of the ads - 1.89%, with a good indicator from 1%.
Average price per B2B subscriber - $1.2. - Conversion to subscriber- 31%, which is considered good.
The next step is attracting a warm audience to the site.
Due to the specifics of the niche and the high check, only after the audience has warmed up can they be directed to the product and price info banding.
Stage by stage we launched 2 advertising targets: traffic with optimization for the landing page view, and then after we warmed up the pixel - conversion target with optimization for submitting an application on the site.
- There were 325 landing page views at 29.75₽.
4 application submissions with price ranges of $1,000 to $3,200.
Spent: $126.
I will conduct a full audit of your advertising account, I will point out the errors that have led to a lack of results. I will give recommendations and tell you what results can be achieved in your project.
